Fabrique, a collective designer brand founded by two women from the film and media industry, has collaborated with internationally renowned bag designer Valeria Massai to launch its first-ever bag collection, “Beach to City.” The collection is centered around the fluid lifestyle of contemporary women, blending the comfort of beach life with the sophistication of urban style.
The Inspiration Behind the Collection
The inspiration behind the collaboration, “Beach to City,” embodies the seamless transition between the freedom and comfort of beach life and the elegance of urban style. This collection aims to combine the carefree essence of beach living with the practicality of urban style, resulting in bags that cater to the needs of the modern woman: versatile, fashionable, and comfortable, regardless of the time of day.
Philosophy of Life: Empowering Self-Expression and Embracing Boundaries
The collection’s philosophy is centered around empowering women to express themselves freely and embracing their individuality. This is reflected in the design of the bags, which are crafted to be both elegant and functional. The “Beach to City” collection features three bags: “Brera,” “Duomo,” and “Isola.” Each bag is designed to meet the needs of the modern woman, whether she’s commuting to work or enjoying a leisurely day at the beach.
- “Brera” features a convertible design inspired by the artistic Brera district in Milan.
- “Duomo” is named after the Gothic cathedral in Milan, Italy, and features a trapezoidal shape with vertical lines.
- “Isola” is inspired by the island of Isola in Milan, with a design that reflects the city’s unique cultural heritage.
| Bag Name | Design Inspiration | Priced Range |
|---|---|---|
| “Brera” | Convertible design inspired by the artistic Brera district in Milan | $458-$658 |
| “Duomo” | Named after the Gothic cathedral in Milan, Italy | $458-$658 |
| “Isola” | Inspired by the island of Isola in Milan | $458-$658 |
The Collaboration Between Fabrique and Valeria Massai
Valeria Massai, known for her innovative work at Prada and contributions to Bottega Veneta, brings her unique vision to this collaboration. Her designs are infused with the essence of Italy’s beaches, churches, and art districts, creating a distinctive signature that reflects the brand’s roots and commitment to innovation.
“I am thrilled to collaborate with Fabrique on this project. The ‘Beach to City’ collection embodies the freedom and comfort of beach life, combined with the elegance of urban style, which is perfect for the modern woman.”
The ‘Golden Bean’ Stud Detail
The inspiration for the ‘golden bean’ stud detail on the bags derives from the same hand-stitching mark found on all the clothes, serving as a distinctive signature that reflects the brand’s roots and commitment to innovation. The ‘golden bean’ stud detail is a unique feature of the collection, adding a touch of elegance and sophistication to each bag.
Everyday Chic: Meeting the Contemporary Woman’s Demands
The “Beach to City” collection is designed to meet the demands of the modern woman, who values versatility, fashion, and comfort. The bags are crafted to be both elegant and functional, making them perfect for everyday use. With their luxurious leather and convertible designs, these bags are sure to become a staple in any woman’s wardrobe.
Fabrique’s Innovative Pricing Strategy
Fabrique’s innovative pricing strategy successfully bridges the gap between luxury brands and fast fashion, making the “Beach to City” bag collection accessible to all. Priced between $458 and $658, these versatile bags are available for purchase online, in stores, and through partner retailers worldwide.
Get Ready to Shop!
For further information, please visit www.fbrq.com. Follow Fabrique on Instagram, Pinterest, Facebook, and YouTube for the latest updates and behind-the-scenes peeks into the world of Fabrique. Visit Fabrique’s TikTok page for exclusive content and sneak peeks into the brand’s latest collections.
